If you want to give your surfing information to an advertising company, Google is making it easier with their forthcoming browser, Chrome. They also made a cartoon to smooth over any possible 'Big Brother-ish' feelings you might have.
I like technology. I really do. But the lack of diverse marketplace competition really, really hurts. And to clarify, I think a lot of their improvements are good ones, but I can't shake the fact that all this comes at a price, 'incognito mode' or not.
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