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[malfouka]

From Wired.com

"Robert Lee stands before the camera, arms crossed. “A bouncer in Birmingham hit me in the face with a crescent wrench five times,” he says, a grim look on his face. “And my wife’s boyfriend broke my jaw with a fence post.”

But this is not an episode of Cops. It’s an understated, honest and amazingly entertaining web commercial for Lee’s mobile-home dealership. The clip features the Alabama business’ actual employees and, while it might not have spurred sales of used double-wides, it has been viewed more than a million times on YouTube since its release late last year.

Created by North Carolina-based comedy team Rhett & Link, the minute-and-a-half ad is one in a string of similar spots they’ve put together under the I Love Local Commercials banner. Part legitimate advertisement, part Ali G-style parody, the clips focus on real people (and sometimes real animals), and boast a surprisingly funny sensibility that plays on the notoriously low-brow aesthetic of local TV advertisements. The resulting videos have become a viral sensation, gaining the DIY filmmaking duo a worldwide following...."

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